"Will you marry me?"
Love and commitment have always been timeless, but the way we express them continues to evolve. While engagement rings have long been the traditional symbol of a proposal, a new trend is capturing hearts—the engagement watch. More than just a piece of jewelry, a watch is a symbol of time spent together, a promise of forever, and a meaningful keepsake that can be worn and cherished every day.
It represents a fresh take on proposals—one that values both symbolism and practicality. Love isn’t just about a single moment—it’s about all the moments that come after. What better way to celebrate them than with a timepiece that lasts a lifetime?
A History of the Tradition of Engagement
The tradition of giving an engagement ring as a symbol of a marriage proposal has deep historical roots.
Ancient Origins
The practice of giving rings to signify a union dates back to ancient Egypt around 3000 BCE. Egyptians believed that circular rings symbolized eternity, so they exchanged rings made of braided reeds or leather. This concept was later adopted by the Romans, who introduced the idea of a betrothal ring (annulus pronubus). These rings, which were typically made of iron, signified a legal agreement of marriage. Wealthier Romans eventually began using gold rings to emphasize their status and permanence.
Medieval and Renaissance Periods
During the Middle Ages, engagement rings became more ornate, often featuring gemstones. The first recorded use of a diamond engagement ring was in 1477 when Archduke Maximilian of Austria presented one to Mary of Burgundy. This event popularized the tradition among European aristocracy, making diamonds synonymous with commitment. In the Renaissance period, rings often bore intricate engravings or included posy rings, which were inscribed with romantic poetry or vows.
Victorian and Edwardian Eras
The Victorian era (1837 to 1901) saw engagement rings become even more elaborate, incorporating diamonds with other precious stones, filigree designs, and floral motifs. This period also introduced "Dearest" rings, which featured different gemstones that spelled out the word "DEAREST" (Diamond, Emerald, Amethyst, Ruby, Emerald, Sapphire, Topaz). The Edwardian era (1901 to 1910) further refined engagement rings with delicate platinum settings decorated with intricate lace-like metalwork.
The Modern Diamond Engagement Ring
While diamonds had been used in engagement rings for centuries, they were not the standard choice until the 20th century. The modern tradition of diamond engagement rings gained momentum in the late 1930s, largely due to a marketing campaign by De Beers. The famous slogan "A Diamond is Forever", introduced in 1947, solidified the idea that a diamond ring was the ultimate symbol of love and commitment. This campaign dramatically increased the demand for diamonds and made them the default choice for engagement rings in Western cultures.
Contemporary Shifts and Alternatives
While diamond rings remain popular, modern couples are exploring alternatives, such as rings featuring other gemstones, lab-grown diamonds (to eliminate the blood diamond trade), or even minimalist bands. Additionally, new traditions are emerging, including the concept of engagement watches, where a luxury timepiece is given instead of or alongside a ring as a token of commitment.
A New Trend: Proposing With a Watch
Instead of (or in addition to) a ring, some couples now choose to mark their engagement with a luxury timepiece. Yes, it's the new engagement watch tradition! Why are marriage watches becoming a proposal symbol?
- Symbol of timeless commitment – Similar to an engagement ring, a luxury watch represents an enduring promise. The ticking hands signify the passage of time spent together and the lifetime ahead. Unlike a ring, a watch is a daily reminder of love that can be worn in various settings without concern for size adjustments.
- More practical and versatile – Unlike rings, which are limited to finger wear, watches can be worn daily and complement various styles. A high-quality watch is durable, functional, and suitable for any occasion. Additionally, watches don't need resizing like rings, making them a worry-free option for proposals.
- Appeals to men and women – While engagement rings have traditionally been given to women, engagement watches offer a meaningful alternative for men who may not wear rings. Watches are also practical for couples who work with their hands or in industries and activities where rings might be inconvenient.
- Luxury and sentiment combined – High-end watches from brands hold sentimental and financial value, making them cherished heirlooms. Unlike rings, which are primarily ornamental, a luxury watch serves a dual purpose as both an emotional keepsake and a long-term investment.
- Cultural and personal preferences – Some individuals or cultures may not prioritize rings due to personal beliefs, religious reasons, or lifestyle choices. An engagement watch allows couples to maintain a romantic tradition while aligning with their practical needs.
Our Recommended Best Wedding Watches For The Bride
Ready to ask the big question? Here are some luxury engagement watches for your coming life partner.
1. Rolex Datejust 31 (Ref. 278274)
A classic symbol of sophistication, the Rolex Datejust is a timeless choice for an engagement watch. Its understated elegance makes it a perfect daily companion.
Technical Specifications:
- Case Size: 31mm
- Material: Oystersteel and White Gold
- Dial: Pink, Silver, or Mother-of-Pearl with diamond hour markers
- Movement: Rolex Caliber 2236 (Automatic, 55-hour power reserve)
- Water Resistance: 100 meters
Special Features:
- Date window with Cyclops lens for easy readability
- Scratch-resistant sapphire crystal
- Superlative Chronometer-certified for precision
- Jubilee or Oyster bracelet for a refined touch
Price:
- Brand New: ~$11,000 to $13,000
- Pre-Owned: ~$8,000 to $10,500
2. Cartier Ballon Bleu de Cartier 33mm (Ref. W6920085)
With its signature rounded case and floating blue sapphire crown, the Ballon Bleu is a dreamy, romantic choice for a bride-to-be.
Technical Specifications:
- Case Size: 33mm
- Material: Stainless Steel
- Dial: Silver guilloché with Roman numerals
- Movement: Cartier Automatic Caliber 076
- Water Resistance: 30 meters
Special Features:
- Elegant fluted crown with blue sapphire cabochon
- Classic blued-steel sword-shaped hands
- Gently curved case for a comfortable fit
- Versatile design for casual and formal wear
Price:
- Brand New: ~$7,500 to $8,500
- Pre-Owned: ~$5,500 to $7,000
3. Patek Philippe Twenty~4 Automatic (Ref. 7300/1200R-010)
Designed for the modern woman, the Patek Philippe Twenty~4 is a luxurious, diamond-studded engagement watch with enduring style.
Technical Specifications:
- Case Size: 36mm
- Material: 18k Rose Gold
- Dial: Brown sunburst with gold-applied numerals
- Movement: Patek Philippe Caliber 324 S C (Automatic, 45-hour power reserve)
- Water Resistance: 30 meters
Special Features:
- 160 diamonds set on the bezel (0.77 carats)
- Sapphire crystal case back to showcase the movement
- Classic yet contemporary look for everyday elegance
- Self-winding movement for effortless wear
Price:
- Brand New: ~$50,000 to $55,000
- Pre-Owned: ~$40,000 to $48,000
4. Omega Constellation Co-Axial Master Chronometer 29mm (Ref. 131.15.29.20.55.001)
A refined and stylish engagement watch, the Omega Constellation blends Swiss precision with feminine elegance.
Technical Specifications:
- Case Size: 29mm
- Material: Stainless Steel with 18k Sedna™ Gold
- Dial: White mother-of-pearl with diamond hour markers
- Movement: Omega Caliber 8700 (Automatic, 50-hour power reserve)
- Water Resistance: 50 meters
Special Features:
- Diamond-paved bezel for a touch of luxury
- Anti-magnetic movement for superior precision
- Iconic "Griffes" (claws) design on the case
- Transparent case back for a glimpse of the movement
Price:
- Brand New: ~$13,000 to $15,000
- Pre-Owned: ~$9,500 to $12,000
5. Jaeger-LeCoultre Reverso Duetto (Ref. Q2572120)
A symbol of timeless beauty, the Jaeger-LeCoultre Reverso Duetto is a two-faced watch that can be flipped for a daytime or evening look.
Technical Specifications:
- Case Size: 34mm x 21mm
- Material: 18k Pink Gold
- Dial: Silvered guilloché (front), Black with diamonds (reverse)
- Movement: Jaeger-LeCoultre Caliber 844 (Manual-winding, 38-hour power reserve)
- Water Resistance: 30 meters
Special Features:
- Dual-face design for versatility
- Reversible case showcasing two unique dials
- Art Deco-inspired elegance
- Hand-wound movement for traditional craftsmanship
Price:
- Brand New: ~$27,000 to $30,000
- Pre-Owned: ~$20,000 to $25,000
6. Chopard Happy Sport Automatic (Ref. 278573-6013)
A playful yet luxurious engagement watch, the Chopard Happy Sport features floating diamonds that dance across the dial.
Technical Specifications:
- Case Size: 33mm
- Material: 18k Rose Gold and Stainless Steel
- Dial: Silver-tone with five floating diamonds
- Movement: Chopard 09.01-C (Automatic, 42-hour power reserve)
- Water Resistance: 30 meters
Special Features:
- Signature floating diamonds between sapphire crystals
- Rose gold Roman numeral markers for a refined touch
- Comfortable, feminine design with a sporty yet elegant aesthetic
- Transparent case back showcasing the mechanical movement
Price:
- Brand New: ~$12,000 to $14,000
- Pre-Owned: ~$8,500 to $11,000
7. Breguet Reine de Naples (Ref. 8918BR/58/964/D00D)
Inspired by an early 19th-century timepiece created for Queen Caroline of Naples, this watch has regal charm and elegance.
Technical Specifications:
- Case Size: 36.5mm x 28.45mm (Oval)
- Material: 18k Rose Gold
- Dial: White mother-of-pearl with Breguet Arabic numerals
- Movement: Breguet Caliber 537/3 (Automatic, 45-hour power reserve)
- Water Resistance: 30 meters
Special Features:
- Unique egg-shaped case, a signature of the Reine de Naples collection
- Bezel and lugs set with 117 diamonds (0.99 carats)
- Off-centered subdial for a distinctive design
- Blue sapphire cabochon crown for a royal touch
Price:
- Brand New: ~$35,000 to $40,000
- Pre-Owned: ~$28,000 to $34,000
8. Vacheron Constantin Égérie Moon Phase (Ref. 8005F/000R-B498)
For brides who love celestial beauty, the Égérie Moon Phase is a poetic watch that combines haute horlogerie with feminine elegance.
Technical Specifications:
- Case Size: 37mm
- Material: 18k Pink Gold
- Dial: Silver Opaline with a moon phase display
- Movement: Vacheron Constantin Caliber 1088 L (Automatic, 40-hour power reserve)
- Water Resistance: 30 meters
Special Features:
- Asymmetrical moon phase design for an artistic flair
- Bezel adorned with 58 round-cut diamonds (1.08 carats)
- Elegant pleated dial inspired by haute couture
- Interchangeable strap system for versatility
Price:
- Brand New: ~$40,000 to $45,000
- Pre-Owned: ~$32,000 to $38,000
9. Piaget Limelight Gala (Ref. G0A41213)
A glamorous and unconventional engagement watch, the Piaget Limelight Gala features an asymmetrical design with dazzling diamonds.
Technical Specifications:
- Case Size: 32mm
- Material: 18k White Gold
- Dial: Silvered sunburst with elongated Roman numerals
- Movement: Quartz (Piaget 690P)
- Water Resistance: 30 meters
Special Features:
- Unique curved lugs set with brilliant-cut diamonds (1.76 carats)
- Ultra-thin design for a sleek and elegant wrist presence
- Handmade Milanese mesh bracelet for a seamless fit
- A fusion of haute couture and horological artistry
Price:
- Brand New: ~$35,000 to $40,000
- Pre-Owned: ~$25,000 to $32,000
10. Grand Seiko Elegance Collection STGK007
A refined and understated engagement watch, the Grand Seiko STGK007 blends Japanese precision with timeless aesthetics.
Technical Specifications:
- Case Size: 27.8mm
- Material: Stainless Steel
- Dial: Subtle silver sunburst with diamond hour markers
- Movement: Grand Seiko Caliber 9S27 (Automatic, 50-hour power reserve)
- Water Resistance: 100 meters
Special Features:
- Handcrafted dial inspired by traditional Japanese artistry
- Zaratsu-polished case for mirror-like perfection
- Diamonds on the hour markers add elegance
- Exceptional accuracy and durability
Price:
- Brand New: ~$7,500 to $9,000
- Pre-Owned: ~$5,500 to $7,000
Creative Ways of Presenting Your Engagement Watch
Proposing with an engagement watch is a unique and meaningful alternative to a traditional ring. To make the moment even more special, here are some imaginative ways to present the watch during your proposal:
1. The Timeless Treasure Box
Instead of a traditional watch box, place the watch inside a beautifully crafted treasure chest or antique box with a note that says, "Our time together is priceless." You can also add meaningful keepsakes inside such as photos, love letters, or a special memento from your relationship.
2. The Engraved Time Capsule
Engrave a heartfelt message on the case back of the watch, such as:
- "Every second with you is precious."
- "From this moment forward, forever."
- "Our love, timeless and true."
Present it in a small time capsule or a personalized box, symbolizing the start of your journey together.
3. The “Ticking Clues” Scavenger Hunt
Create a romantic scavenger hunt that leads your partner through meaningful locations from your relationship—your first date spot, a favorite café, or a place you both love. Each clue can reference time, such as:
- "Meet me where our love story began, where time first stood still for us."
The final clue leads to you, where you present the watch and propose.
4. The Candlelit Midnight Surprise
Time the proposal to exactly midnight, symbolizing the start of a new chapter. Set up a candlelit dinner or rooftop setup under the stars. When the clock strikes midnight, present the watch and say, "From this moment on, every second is ours to cherish together."
5. The Personalized Watch Unboxing
Customize the watch box by lining it with printed memories, love notes, or small Polaroid pictures of your journey together. As they open it, they’ll see not just the watch but the time you’ve shared and the time ahead.
6. The “Movie Magic” Proposal
Create a video montage of your relationship moments, set to a song that’s special to both of you. End the video with a countdown, leading to you presenting the watch and saying, "I want to spend every second of my life with you."
7. The Starry Night Stargazing Proposal
Plan a stargazing date and use the celestial moment to symbolize eternity. Set a telescope to view a special star and tell your partner, "Our love is as timeless as the stars." When they look back at you, present the watch under the moonlight.
8. The “Time Traveler’s Gift”
If your partner loves books or movies about time travel (e.g., The Time Traveler’s Wife, Interstellar), wrap the watch inside a vintage book or a pocket watch case with a handwritten note:
"No matter where time takes us, my heart will always find you."
9. The Flight of Love Proposal
If you’re planning to propose while traveling, present the watch on a plane, a hot air balloon, or at a scenic destination. Set the watch to the exact time of your proposal and say, "Wherever we go, my love for you will always be in sync."
10. The “A Second Chance” Proposal
If you and your partner have had challenges and grown stronger together, use the watch to symbolize a fresh start. For example, "Time has brought us here, and I wouldn’t change a single second. Will you spend the rest of time with me?"
Bonus: The Hidden Message Inside the Watch Strap
If the watch has a leather or fabric strap, discreetly engrave or stitch a secret message on the underside, such as "Forever starts now."
Let your partner discover it later, adding an intimate surprise to the gift.
Conclusion
An engagement is a promise, a beginning, and a moment to be remembered forever. While rings have long been the go-to symbol of commitment, the engagement watch brings a fresh and meaningful twist to the tradition.
A watch doesn’t just sit on a finger—it moves with you. An engagement watch is a gift that is both practical and personal. It’s a constant reminder that love, like time, is something to be cherished.
