Fly High: Nothing Else is a Rolex Pepsi Watch

Few timepieces evoke the same level of allure and prestige as the Rolex Pepsi watch. Its iconic two-tone bezel, reminiscent of the popular soda brand, has captivated collectors and enthusiasts. 

Originally made for pilots, the Pepsi watch was all about practicality. The colors helped them keep track of time during flights. But over time, people started seeing it as a trophy, a reward for success, and a way to show off their style.

This article explores the history of the Pepsi watch. If you're on the lookout for a Pepsi Rolex watch, this will also be a useful guide.

History of the Rolex Pepsi Watch

The Rolex Pepsi watch, a unique version of the GMT-Master and GMT-Master II models, holds a unique place in horological history. Introduced in 1955, the original GMT-Master was developed in collaboration with Pan American World Airways (Pan Am) for their flight officers and navigators. 

The “Pepsi” nickname comes from the iconic red and blue color scheme on the bezel, which mirrors the colors of the Pepsi logo. 

In 1982, Rolex introduced the GMT-Master II, which allowed independent adjustment of the hour hand, making the dual time zone feature more versatile. While there were other bezel color variations (such as black, brown, and green), the Pepsi bezel remained the most iconic.

Over the decades, the Rolex Pepsi watch has undergone several updates including changes in materials, movement, and design. One of the most notable updates occurred in 2014 when Rolex reintroduced the Pepsi bezel in the GMT-Master II with a ceramic (Cerachrom) bezel. This made the watch even more durable and resistant to fading compared to the older aluminum inserts.

Throughout its history, the Rolex Pepsi has been worn by aviators and prominent figures. Today, it remains one of the most sought-after Rolex models, symbolizing both the brand’s heritage and timeless appeal.

Inspiration for the Pepsi Rolex Design

The inspiration behind the Rolex Pepsi design primarily stemmed from the requirements of the aviation industry in the 1950s. With the advent of international long-haul transatlantic flights, Pan American World Airways (Pan Am), one of the most prominent airlines of the time, wanted a reliable watch for their pilots and navigators. The airline wanted to create a timepiece that could track two time zones simultaneously; this is a necessity for pilots flying across multiple time zones in quick succession.

This led to the creation of the Rolex GMT-Master in 1955 with its defining feature being a rotatable 24-hour bezel that worked in conjunction with a dedicated 24-hour hand. The bezel was split into two distinct halves—one for daytime hours and one for nighttime hours, allowing for quick differentiation between the two periods. 

The need for functionality in aviation inspired the Pepsi Rolex design, but it was executed in such a way that made the watch both highly practical and visually iconic.

Features of the Rolex Pepsi GMT Master II

The final iteration of the Rolex Pepsi is a custom Rolex GMT Master II. It is a highly regarded model in the Rolex collection:

1. Bi-Directional Rotatable Bezel

• Cerachrom Insert: The Pepsi GMT Master II features a 24-hour graduated bezel made from Cerachrom, Rolex’s proprietary ceramic material. The bezel is highly durable, resistant to scratches, and immune to fading from UV light exposure.
• 24-Hour Scale: The bezel is marked with a 24-hour scale, allowing the wearer to easily track a second time zone when used in conjunction with the 24-hour hand.

2. Dual Time Zone Functionality

• The GMT Master II was specifically designed for tracking multiple time zones. It has a fourth hand (the GMT hand) that circles the dial every 24 hours, pointing to the 24-hour markers on the bezel.
• Independent Hour Hand: The hour hand can be set independently of the other hands, allowing the wearer to adjust the local time without affecting the GMT hand. This makes it easier to track both local and home time.

3. Caliber 3285 Movement

• High-Performance Movement: A Rolex’s in-house Caliber 3285 movement powers the GMT Master II. This movement is favored for its precision, durability, and energy efficiency.
• Parachrom Hairspring: The movement is equipped with Rolex's patented Parachrom hairspring, which is resistant to shocks and temperature variations.
• 70-Hour Power Reserve: The Caliber 3285 movement has a power reserve of approximately 70 hours. The watch can keep running for nearly three days without needing to be wound.

4. Oyster Case

• Waterproofness: The 40mm Oyster case, crafted from Oystersteel (a highly corrosion-resistant stainless steel), is waterproof to a depth of 100 meters (330 feet). It has a hermetically screwed-down case back and winding crown to ensure superior water resistance.
• Robust Construction: The case is rugged and reliable, making the GMT Master II suitable for rugged conditions.

5. Sapphire Crystal with Cyclops Lens

• A scratch-resistant sapphire crystal protects the dial. A Cyclops lens is positioned over the date window at 3 o'clock, magnifying the date by 2.5 times for better legibility.

6. Oyster or Jubilee Bracelet

• Oysterlock Safety Clasp: The GMT Master II can be equipped with either the three-link Oyster bracelet or the five-link Jubilee bracelet, both of which are crafted from Oystersteel. The Oysterlock clasp ensures the bracelet stays securely fastened. The Easylink extension system allows for quick adjustments of up to 5mm.

7. Chromalight Display

• The GMT Master II features a Chromalight display for optimal legibility in dark conditions. The hands and hour markers are coated with a luminescent material that emits a long-lasting blue glow.

8. Date Function

• The GMT Master II includes a date complication located at 3 o'clock, which is synchronized with the local time and automatically adjusts with the independent hour hand. The date changes instantaneously at midnight.

9. COSC + Rolex Superlative Chronometer Certification

• The Rolex GMT Master II is certified as a Superlative Chronometer. It has undergone both COSC (Contrôle Officiel Suisse des Chronomètres) certification and Rolex's in-house testing, which ensures its accuracy to within −2/+2 seconds per day.

10. Classic Design Aesthetics

• Pepsi Bezel: The red-and-blue bezel is a nod to the original 1955 GMT-Master, making this watch distinct and instantly recognizable.
• 40mm Dial: The dial maintains Rolex’s signature clean and legible design, with a black background and large hour markers made from 18k white gold.

The Iconic Red and Blue Bezel

The iconic red and blue bezel of the Rolex Pepsi GMT-Master II is one of the most recognizable features in the world of luxury watches. It serves both a functional and aesthetic purpose, blending innovative design with practical utility.

1. Dual Color Scheme

• Red and Blue Contrast: The bezel’s two-tone design is split into a red and blue half with the red section representing the daytime hours (6 AM to 6 PM) and the blue section signifying the nighttime hours (6 PM to 6 AM). This makes differentiating between day and night in the second time zone easy, a welcome feature for the pilots and travelers the watch was originally designed for.
• Pepsi Nickname: The color scheme has earned the watch the nickname "Pepsi" due to its resemblance to the colors of the famous Pepsi logo, further embedding the watch in popular culture.

2. Evolution of the Bezel Material

• Aluminum Bezel (1955-2005): The original GMT-Master, released in 1955, had an aluminum bezel insert painted in red and blue. While lightweight and functional, aluminum bezels were more prone to fading over time due to exposure to sunlight, humidity, and wear. The aged, faded appearance, however, makes it appealing to collectors who value antique watches.
• Cerachrom Bezel (2014-Present): In 2014, Rolex introduced the modern iteration of the Pepsi bezel made from Cerachrom, a highly durable ceramic material developed by Rolex. The Cerachrom bezel is virtually scratch-proof and resistant to fading from UV exposure. The vibrant red and blue colors retain their brilliance.
  
  Rolex overcame significant challenges in crafting a two-tone ceramic bezel as combining two colors in ceramic was previously thought to be impossible due to the complexity of the manufacturing process. This innovation further elevated the prestige of the GMT-Master II.

3. 24-Hour Scale

• Dual Time Zone Tracking: The bezel has a 24-hour scale where each hour which is represented by engraved numerals. When used in conjunction with the GMT hand (the fourth hand), the bezel allows the wearer to track a second time zone.
  
  For example, if the local time is set on the main hour and minute hands, the GMT hand will point to the corresponding hour on the bezel, showing the time in another time zone.
• Rotatable Design: The bezel is bi-directional and rotatable; it can be turned both clockwise and counterclockwise to adjust the second time zone quickly. This remains to be a useful feature for modern travelers.

4. Cerachrom’s Durability and Precision

• Cerachrom Advantages: The ceramic Cerachrom bezel is not only scratch-resistant but also resistant to discoloration caused by ultraviolet rays, saltwater, and everyday wear. The ceramic material is polished to a high gloss, giving it a luxurious appearance.
• Engraved Numerals: The numerals and markings on the bezel are engraved into the ceramic and then coated with a thin layer of platinum. The 24-hour markers maintain a refined, metallic shine without dulling.

5. Aesthetic and Symbolic Significance

• Visual Icon: The Pepsi bezel’s red and blue combination is more than just a functional tool—it is a hallmark of the GMT-Master collection. The color scheme evokes a sense of adventure and travel, reinforcing the watch’s connection to aviation.
• Cultural Icon: The red and blue bezel has become a symbol of timeless style and luxury. It has been worn by celebrities, explorers, and collectors, further cementing its place in pop culture. The bezel is so iconic that even within Rolex’s extensive line of watches, the Pepsi GMT-Master stands out as one of the brand’s most coveted designs.

6. Craftsmanship and Precision

• Handcrafted Excellence: Each Cerachrom bezel undergoes a meticulous manufacturing process to achieve the perfect color gradient and exact measurements. Rolex’s innovation in creating a flawless two-tone ceramic bezel showcases the brand’s dedication to craftsmanship and precision.
• Platinum Coating: The process of filling the engraved numerals and markers with platinum gives the bezel a distinguished and refined look.

Collectible Versions of the Rolex Pepsi Watch

There are several collectible versions of the Rolex Pepsi. Here are some of the most notable collectible versions:

1. Rolex GMT-Master Ref. 6542 (1955)

• The Original Pepsi: The GMT-Master reference 6542 is the very first Rolex to feature the iconic red-and-blue bezel. It was produced from 1955 to 1959 and was originally created in collaboration with Pan Am for their pilots. This model is highly collectible because of its historical significance as the first GMT-Master.
• Bakelite Bezel: The ref. 6542 originally had a Bakelite bezel insert (an early form of plastic), which was prone to cracking and fading. Well-preserved examples are extremely rare and valuable today.
• No Crown Guards: Early models of the ref. 6542 did not have crown guards.

2. Rolex GMT-Master Ref. 1675 (1959–1980)

• The Longest-Produced GMT Model: The ref. 1675 is one of the longest-running GMT-Master models, produced for over two decades. Collectors love its enduring design and the variety of versions produced during its lifespan.
• Matte Dial: Early versions of the ref. 1675 featured a matte dial with painted hour markers, which are highly collectible today. Later versions incorporated glossy dials and white gold surrounds on the hour markers.
• Aluminum Pepsi Bezel: The ref. 1675 features an aluminum Pepsi bezel. Over time, these bezels tend to fade into unique shades of red and blue. This natural fading, sometimes referred to as "ghosting," adds to the desirability of vintage examples.
• Crown Guards: Unlike the ref. 6542, the ref. 1675 introduced crown guards, which have become a standard feature on subsequent GMT-Master models.

3. Rolex GMT-Master II Ref. 16710 (1989–2007)

• Transitional Model: The ref. 16710 is a highly collectible version of the GMT-Master II; it represents the transition between vintage and modern Rolex watches. It features an updated movement (Caliber 3185) and offers increased functionality.
• Interchangeable Bezels: One of the appealing aspects of the ref. 16710 is that it was available with different bezel options including Pepsi (red-and-blue), Coke (red-and-black), and all-black bezels. Collectors love the Pepsi version for its classic look, but the ability to swap bezels adds versatility to this reference.
• Tritium Dials: Early versions of the ref. 16710 featured tritium lume on the dial, which ages to a desirable patina.

4. Rolex GMT-Master II Ref. 116719BLRO (2014)

• White Gold Pepsi: The ref. 116719BLRO was the first GMT-Master II to feature a Cerachrom Pepsi bezel, introduced in 2014. This version was produced in 18k white gold, making it a luxury statement piece.
• Cerachrom Bezel: The introduction of the Cerachrom bezel marked a significant technological advancement for Rolex as the ceramic material is highly resistant to scratches and fading. The red and blue tones on the bezel are more vibrant and durable than their aluminum predecessors.
• Exclusivity: As a white gold model, the ref. 116719BLRO is more exclusive and commands a higher price, making it a favorite among collectors looking for a rare, modern iteration of the Pepsi watch.

5. Rolex GMT-Master II Ref. 126710BLRO (2018)

• Return of the Stainless Steel Pepsi: In 2018, Rolex delighted fans by reintroducing the stainless steel Pepsi GMT-Master II with the ref. 126710BLRO. This model returned to the more affordable stainless steel material after the white gold version in 2014.
• Jubilee Bracelet: The ref. 126710BLRO features the iconic Pepsi Jubilee bracelet, which adds a touch of vintage flair. This was the first time a Jubilee bracelet was paired with a modern GMT-Master II, making it a hit with collectors.
• Caliber 3285: This model is powered by the new Caliber 3285 movement, which offers improved precision, a longer 70-hour power reserve, and improved shock resistance.

6. Special Editions and Prototypes

• Prototype Pepsi Models: Rolex has created various prototype versions of the GMT-Master with unique features, some of which were never released to the public. These prototypes are extremely rare and highly valuable to collectors.
• Special Edition Models: Rolex occasionally produces special edition models for specific markets or events. While not officially part of the Pepsi line, certain rare GMT-Master models with unique features or backstories can be highly sought after by collectors.

7. Vintage Pepsi Models with Patina

• Patina Appeal: Many collectors are on the hunt for vintage GMT-Master models with natural aging such as faded bezels or dials that have developed a creamy patina. The aging process is unique to each watch, giving vintage Pepsi models individual character.
• Ghosted Bezels: Aluminum bezels from the 1970s and 1980s often fade into soft, muted colors, with some Pepsi bezels turning into pale pinks and blues. These “ghosted” bezels are highly prized by vintage collectors for their rarity and aesthetic appeal.

How to Identify Authentic Pepsi Rolex

Because counterfeit versions have become increasingly sophisticated, identifying an authentic Rolex Pepsi GMT-Master or GMT-Master II requires careful attention to detail.  

1. Examine the Bezel

• Material: Modern Rolex Pepsi models (post-2014) use a Cerachrom (ceramic) bezel, which should feel smooth, glossy, and extremely durable. Older models (pre-2007) use an aluminum bezel, which may show signs of wear or fading over time.
• Color Accuracy: Authentic Pepsi bezels have distinct red and blue shades. On older models, the bezel might have faded, but the colors should still appear consistent with the vintage nature of the watch. In counterfeit watches, the colors may be off or with dull or inaccurate tones.
• Engraving: The numbers on the bezel are laser-engraved and filled with platinum (on ceramic bezels) or painted on the aluminum bezels. The engravings should be sharp with clean edges. Poor quality engraving or off-center numbers can indicate a fake.

2. Inspect the Dial

• Font and Lettering: The brand name, model details, and other text should be crisp, perfectly aligned, and evenly spaced. Counterfeit watches often have misspellings, uneven fonts, or blurry printing.
• Hour Markers: Authentic Rolex hour markers are made of white gold on modern models, and they are perfectly placed. The lume inside the markers should be evenly applied and emit a blue glow (Chromalight) in modern models while older models may emit a green glow (Super-LumiNova or tritium).
• Cyclops Lens: The date window on authentic Rolex models has a Cyclops lens that magnifies the date by 2.5 times. In fakes, the magnification may be too small or off-center.

3. Check the Movement

• Smooth Movement: Rolex uses high-precision mechanical movements. The second hand should move smoothly, almost gliding around the dial. On fake Rolex watches, the second hand may tick or have jerky movement.
• Caliber: Modern Rolex Pepsi models use the Caliber 3285 (or earlier versions like the Caliber 3186 or 3185). The authenticity of the movement can be verified by a professional watchmaker who can open the case back and inspect the internal components.
• Hacking Feature: Genuine Rolex GMT-Master II models allow you to stop the second hand when pulling out the crown (known as hacking). Some counterfeit models fail to replicate this feature.

4. Examine the Case and Crown

• Oyster Case: Authentic Rolex watches feature the robust and durable Oyster case, which is designed to be waterproof up to 100 meters (330 feet). The case should feel solid.
• Caseback: Rolex Pepsi watches have a smooth, solid case back. Except for some special editions, most authentic Rolex watches do not have see-through or engraved case backs. If you find an engraved or exhibition case back, it’s likely a fake.
• Crown: The winding crown should have the Rolex crown logo etched clearly and deeply into the metal. The crown should screw down smoothly and feel sturdy. Authentic Rolex crowns also have three small dots or a dash under the crown logo; these dots determine the type of water resistance and material used.

5. Check the Bracelet

• Oyster or Jubilee Bracelet: The Rolex Pepsi GMT-Master II can come with either an Oyster bracelet (three-link) or a Pepsi Jubilee bracelet (five-link). The links should be well-finished with no sharp edges or rattling noise. On modern models, the bracelet should feel solid and heavy.
• Clasp: The clasp on an authentic Rolex will have the Rolex crown logo, and the name "Rolex" will be laser-etched into the metal. Modern clasps feature an "Easylink" extension system, allowing you to adjust the bracelet length by 5mm for added comfort.
• Serial and Model Numbers: Look for the serial and model numbers engraved between the lugs of the case (you may need to remove the bracelet to see them). The engravings should be sharp and clear. Counterfeit watches often have shallow or poorly executed engravings. Since 2005, Rolex has also started engraving the serial number on the inner bezel (rehaut) at the 6 o’clock position.

6. Inspect the Rehaut (Inner Bezel)

• Rolex Inscription: Modern Rolex watches have the word "Rolex" engraved repeatedly around the inner bezel (known as the rehaut), just inside the crystal. This engraving should be crisp and aligned with the hour markers.
• Serial Number: Post-2005 Rolex Pepsi models also have the serial number engraved at the 6 o’clock position on the rehaut. Make sure this matches the serial number engraved between the lugs of the watch.

7. Check the Box and Papers

• Authentic Packaging: Genuine Rolex watches come in high-quality packaging. The box should feel sturdy, and the interior should be well-finished. The lining is usually cream-colored leather or suede material.
• Warranty Card: Modern Rolex watches come with a warranty card that has the watch's serial number, model number, and details of the authorized dealer where it was purchased. Be wary of watches sold without these papers.
• Manual and Accessories: An authentic Rolex watch should come with a manual, a green seal (known as the Superlative Chronometer certification tag), and sometimes other accessories like a polishing cloth. Counterfeit watches may lack these or have poorly made accessories.

8. Price and Source

• Price: A Rolex Pepsi GMT-Master is a luxury watch, and its price will reflect that. If a deal seems too good to be true, it probably is. Always compare prices with market value to avoid suspiciously low offers.
• Authorized Dealers: Purchasing from an authorized Rolex dealer or reputable second-hand dealer increases the likelihood of getting an authentic watch. Be cautious of online listings or private sellers without a verifiable reputation.

9. Professional Authentication

• Watchmaker or Expert: If you’re uncertain about the authenticity of your Rolex Pepsi, taking it to an authorized Rolex service center or a professional watchmaker is the best way to ensure it's genuine. They can open the caseback to inspect the movement and check for telltale signs of a counterfeit.

Red Flags for a Fake Rolex Pepsi

• Inconsistent or poorly engraved fonts and logos.
• Incorrect date magnification or off-center Cyclops lens.
• No lume or uneven application of luminescent material.
• Rattling bracelet or lightweight feel.
• Misaligned bezel or hour markers.
• Unusual case back engravings (especially if engraved with logos or serial numbers).

Pepsi Rolex Price Index

The price of a Rolex Pepsi GMT-Master II can vary greatly depending on the model, age, condition, and market demand. If you are looking for a Rolex Pepsi for sale, then check out this index. These prices are as of 2024, but they are subject to fluctuations based on the watch market.

1. Vintage Rolex Pepsi GMT-Master Models (Pre-1980s)

Rolex GMT-Master Ref. 6542 (1955–1959)

• Price Range: $80,000 to $250,000+
• Factors: The original GMT-Master with a Bakelite bezel is incredibly rare, especially in good condition. Well-preserved models with original parts and box/papers fetch a premium price. Collectors highly value this model for its historical significance and scarcity.

Rolex GMT-Master Ref. 1675 (1959–1980)

• Price Range: $15,000 to $40,000+
• Factors: This is one of the most iconic and longest-produced GMT-Master references. Prices vary widely depending on the condition, dial type (matte dials are prized), and whether the watch has its original box and papers. Models with “ghosted” or faded bezels often command higher prices due to their unique patina.

2. Transitional and Modern Rolex Pepsi Models (1980s–2000s)

Rolex GMT-Master II Ref. 16710 (1989–2007)

• Price Range: $13,000 to $20,000+
• Factors: This reference is highly sought after because it represents the bridge between vintage and modern Rolex. Collectors prize the versatility of this model, which was available with Pepsi, Coke, and black bezels. Tritium dial versions or early examples with patina may fetch higher prices.

Rolex GMT-Master II Ref. 116710 (2007–2018)

• Price Range: $10,000 to $18,000
• Factors: This is a transitional model, but not as desirable as older or newer versions. Prices are generally lower than other Pepsi models, but still significant for collectors seeking an entry-level Pepsi model.

3. Modern Rolex Pepsi GMT-Master II Models (2014–Present)

Rolex GMT-Master II Ref. 116719BLRO (2014) – White Gold Pepsi

• Price Range: $40,000 to $55,000+
• Factors: The white gold Pepsi model was the first to feature the Cerachrom ceramic bezel and was only available in precious metal. It’s considered a luxurious and rare version of the Pepsi Rolex.

Rolex GMT-Master II Ref. 126710BLRO (2018–Present) – Stainless Steel Pepsi

• Price Range: $20,000 to $30,000+
• Factors: The return of the stainless steel Pepsi was met with huge demand, and it quickly became one of Rolex’s most sought-after watches. Even at retail, the waiting lists are long, and the secondary market prices are significantly higher than retail (around $10,750 for retail price). The Pepsi Jubilee bracelet version is especially popular, adding to the model’s vintage appeal.

4. Special Editions and Rare Pepsi Models

Rolex GMT-Master II Ref. 1675 “Pointed Crown Guards” (1960s)

• Price Range: $30,000 to $70,000+
• Factors: Early versions of the ref. 1675 with “pointed crown guards” are highly collectible. Prices are higher for models with original parts, patina, and box/papers. These rare models are coveted by vintage Rolex enthusiasts.

Prototype Models and Special Editions

• Price Range: $100,000 to $500,000+
• Factors: Rolex has made several prototype Pepsi models, which were never officially released. These extremely rare watches, if available, can reach astronomical prices.

Key Factors Affecting Rolex Pepsi Prices

1. Condition: Watches in excellent condition with minimal wear, original parts, and well-preserved bezels command higher prices. For vintage models, signs of natural aging can either increase or decrease value depending on buyer preference.
2. Box and Papers: Watches with the original box, papers, and service history usually fetch higher prices.
3. Rarity and Age: Early models like the ref. 6542 or rare editions like the white gold ref. 116719BLRO are more expensive due to their scarcity. 
4. Bezel Material: Ceramic bezel models (introduced in 2014) tend to be more expensive than their aluminum counterparts due to the durability and modern design of Cerachrom.
5. Market Demand: The demand for Rolex Pepsi watches remains high, and they often trade above retail prices, particularly on the secondary market.

Similar Rolex Partnerships

Rolex has established several notable partnerships across various industries. These partnerships span sports, exploration, arts, philanthropy, and other fields.

1. Tennis

• Wimbledon (Official Timekeeper): Rolex has been the official timekeeper of Wimbledon since 1978. This partnership has solidified Rolex’s association with the sport of tennis where the company also sponsors other Grand Slam tournaments.
• ATP Tour and WTA Tour: Rolex is a partner with both the men’s ATP Tour and the women’s WTA Tour including the Australian Open and the US Open.

2. Formula 1 (F1)

• Official Timekeeper of Formula 1: Since 2013, Rolex has been the official timekeeper for F1, one of the most prestigious and demanding motorsport events in the world. 

3. Sailing

• Rolex Sydney Hobart Yacht Race: As the title sponsor of one of the world’s most challenging ocean races, Rolex has a deep connection with the sport of sailing. Their partnerships in the sailing world also extend to other prestigious events such as the Rolex Fastnet Race and the Rolex Middle Sea Race.
• Rolex Cup and Rolex Swan Cup: These events reflect Rolex’s involvement in the elite sailing community, enhancing its image of endurance, luxury, and maritime excellence.

4. Golf

• The Masters Tournament: Since 1999, Rolex has been a long-time sponsor of the prestigious Masters Tournament in Augusta, Georgia. This partnership aligns Rolex with one of the most celebrated and traditional golf events in the world.
• The Open Championship: As the official timekeeper of The Open, Rolex’s presence in the golf world is unmatched. The brand also supports the Ryder Cup, the U.S. Open, and several other golf tournaments globally.

5. Motorsport and Endurance Racing

• Rolex 24 at Daytona: Rolex has been the title sponsor of this endurance race since 1992. The Rolex 24 at Daytona is one of the premier 24-hour endurance races globally.

6. Exploration and Adventure

• Partnership with National Geographic Society: Rolex and National Geographic have collaborated on various exploration and environmental initiatives. 
• Rolex Awards for Enterprise: Launched in 1976, these awards honor individuals who push the boundaries of knowledge, science, and discovery. The initiative aligns with Rolex’s Explorer model ethos, connecting innovation with adventure.

7. Equestrian Sports

• Rolex Grand Slam of Show Jumping: Rolex is the title sponsor of the Grand Slam of Show Jumping, which includes prestigious events such as CHIO Aachen, the Spruce Meadows Masters, and the Rolex IJRC Top 10 Final.
• Kentucky Three-Day Event: Rolex’s sponsorship of equestrian events extends to various high-profile competitions such as the Kentucky Three-Day Event.

8. Cinema and Film

• The Academy Awards (Oscars): Rolex is a sponsor of the Academy Awards. They also support the Academy’s Museum of Motion Pictures in Los Angeles.
• Mentor & Protégé Arts Initiative: This program encourages mentoring in the arts, with Rolex providing opportunities for emerging talents to learn from established masters in cinema, dance, literature, and more.

9. Philharmonic and Classical Music

• Salzburg Festival: Rolex has a long-standing relationship with classical music through its partnership with the Salzburg Festival, one of the most prestigious music festivals in the world.
• Vienna Philharmonic Orchestra: Rolex sponsors the Vienna Philharmonic and is associated with their annual New Year’s Concert, which is broadcast worldwide and attended by top musicians and dignitaries.

10. Arts and Culture

• The Met (Metropolitan Museum of Art): Rolex is a sponsor of the Met in New York City, supporting its exhibitions and cultural programs. This partnership aligns with Rolex’s dedication to arts and heritage preservation.
• Royal Opera House (London): Rolex partners with the Royal Opera House, which supports opera and ballet performances.

Conclusion

A seasoned pilot, a dedicated collector, or someone who appreciates life's finer things will love the Rolex Pepsi watch for its unique combination of functionality, aesthetics, and prestige. With the help of this guide, you will be able to find an authentic Rolex Pepsi watch that you will treasure for years to come.