(310) 363-0481
Luxury Watches, Expert Service, Unmatched Authenticity.
sales@jestikcollection.com
Jestik Collection
Cart 0
  • Buy a Watch
    • Rolex
      • Cellini
      • Cosmograph Daytona
      • Datejust
      • Day-Date
      • Explorer
      • Gmt-Master II
      • Land-Dweller
      • Oyster Perpetual
      • Pearlmaster
      • Sea-Dweller
      • Sky-Dweller
      • Submariner
      • Yacht-Master
      • 1908
    • Audemars Piguet
      • Code 11.59
      • Jules Audemars
      • Millenary
      • Royal Oak
      • Royal Oak Offshore
      • Royal Oak Concept
    • Cartier
      • Baignoire
      • Ballon Bleu
      • Calibre De Cartier
      • Cle De Cartier
      • Drive De Cartier
      • Santos
      • Tank
    • Omega
      • Annual Calendar
      • Constellation
      • Seamaster
      • Speedmaster
    • Panerai
      • Luminor
      • Radiomir
      • Submersible
    • Patek Philippe
      • Annual Calendar
      • Aquanaut
      • Calatrava
      • Complications
      • Gondolo
      • Grand Complications
      • Nautilus
      • World Time
    • Richard Mille
    • Vacheron Constantin
      • Fiftysix
      • Overseas
      • Patrimony
      • Traditionnelle
  • Sell / Trade Your Watch
  • Services
    • Source a Watch
    • Repair & Restoration
    • Watch Consignment
  • Blog
  • Contact
My Account
Log in Register
Search products
Jestik Collection
Account Wishlist Cart 0
  • Buy a Watch
    • Rolex
      • Cellini
      • Cosmograph Daytona
      • Datejust
      • Day-Date
      • Explorer
      • Gmt-Master II
      • Land-Dweller
      • Oyster Perpetual
      • Pearlmaster
      • Sea-Dweller
      • Sky-Dweller
      • Submariner
      • Yacht-Master
      • 1908
    • Audemars Piguet
      • Code 11.59
      • Jules Audemars
      • Millenary
      • Royal Oak
      • Royal Oak Offshore
      • Royal Oak Concept
    • Cartier
      • Baignoire
      • Ballon Bleu
      • Calibre De Cartier
      • Cle De Cartier
      • Drive De Cartier
      • Santos
      • Tank
    • Omega
      • Annual Calendar
      • Constellation
      • Seamaster
      • Speedmaster
    • Panerai
      • Luminor
      • Radiomir
      • Submersible
    • Patek Philippe
      • Annual Calendar
      • Aquanaut
      • Calatrava
      • Complications
      • Gondolo
      • Grand Complications
      • Nautilus
      • World Time
    • Richard Mille
    • Vacheron Constantin
      • Fiftysix
      • Overseas
      • Patrimony
      • Traditionnelle
  • Sell / Trade Your Watch
  • Services
    • Source a Watch
    • Repair & Restoration
    • Watch Consignment
  • Blog
  • Contact

Search our store

Jestik Collection
Account Wishlist Cart 0
ancient pocket watch
Blog

The Fascinating Evolution of Watches

by Chris Greiner on May 15, 2025

Watches have transformed from practical necessities to powerful symbols of status, style, and innovation. Each era introduced a new leap. And just when the world thought mechanical watches might vanish under the digital wave, they roared back with newfound prestige and passion.

This article takes you on a journey through time, exploring the history of watches and how watches have evolved in design, function, and cultural significance. 

The Ancient Times

The history of watches timeline didn't start with gears and pendulums. Long before the first wristwatch ever ticked on a wrist or a pocket watch was wound, humans were already tracking time using the most natural tools available: the sun, the stars, and flowing water. These ancient timekeeping methods laid the philosophical and mechanical foundation for everything that would follow in horology.

Sundials and Shadow Clocks

One of the earliest timekeeping instruments was the sundial, used by the Egyptians as early as 1500 BCE. This device relied on the sun's movement across the sky, casting shadows on a dial to indicate the time. While simple in design, sundials represented humanity’s first organized attempt to divide the day into measurable units. Variations such as the shadow clock or gnomon offered improved accuracy by segmenting daylight hours based on solar position.

Water Clocks and Hourglasses

Where sunlight wasn’t reliable, ancient civilizations turned to more consistent methods. The water clock or clepsydra—used by the Greeks, Babylonians, and Chinese—measured time based on the regulated flow of water from one container to another. These early devices allowed for timekeeping at night and indoors. Later, the hourglass would become a more portable and recognizable timekeeping tool, particularly for navigation and marine purposes in the Middle Ages.

Mechanical Clocks in the Middle Ages

By the 13th century, Europe witnessed the emergence of the first mechanical clocks, primarily housed in church towers and monasteries. These large and complex machines operated using gears, weights, and escapements, marking the transition from passive time indicators to active timekeepers. While initially unreliable and lacking minute precision, they introduced the concept of automated time measurement, an innovation that would pave the way for smaller, more personal devices.

Pocket Watches: The First Portable Timepieces (16th to 19th Century)

When were watches invented? It all started with the invention of the pocket watch. No longer confined to town squares or church towers, time could now be carried in a coat pocket.

The Birth of the Pocket Watch

The origins of the pocket watch trace back to Peter Henlein, a German locksmith and watchmaker in the early 1500s. He developed small spring-driven clocks that could be carried around, a groundbreaking idea in that age. These early watches were egg-shaped, bulky, and not especially accurate, often deviating by hours per day. Yet, their symbolic value was immense. They represented control over time and status in society.

Design and Craftsmanship

Over the centuries, pocket watches became more refined both mechanically and aesthetically. By the 17th century, circular cases replaced the original oval or egg-shaped forms. Advancements in metallurgy and miniaturization allowed for thinner cases, glass-covered dials, and engraved covers, turning pocket watches into personalized works of art. Watchmakers added decorative flourishes, such as enamel, hand-painted scenes, and intricate engravings, especially for noble clients.

Technological Advancements

The evolution of the pocket watch was marked by several key innovations:

  • The balance spring (hairspring), introduced by Christiaan Huygens in the 1670s, significantly improved accuracy.

  • Fusee and chain mechanisms helped regulate the power of the mainspring.

  • The 18th century brought jeweled movements (tiny rubies or sapphires used as bearings) to reduce friction and wear.

  • By the 19th century, lever escapements became standard, offering better reliability and timekeeping precision.

These advancements transformed pocket watches from novelty items into dependable instruments.

Symbol of Wealth and Modernity

For much of their history, pocket watches were luxury items, worn by aristocrats, military officers, politicians, and industrial leaders. They became symbols of personal prestige and professionalism. Gold or silver-cased pocket watches with intricate monograms were not just functional—they were heirlooms.

In addition to their fashionable role, pocket watches served as essential tools in professions such as railroad work, where precise timekeeping was critical to avoid collisions and coordinate train schedules. The rise of the railroad-grade pocket watch in the 19th century further solidified their role in society.

But as the 20th century approached, practicality and wartime utility would push timekeeping onto the wrist—signaling the next major leap in watch evolution.

The Birth of Wristwatches (Late 19th to Early 20th Century)

ancient wristwatch

The wristwatch—so common today that we hardly give it a second thought—was once considered a novelty or curiosity. While the idea of strapping a watch to the wrist existed earlier, it wasn’t until the late 19th and early 20th centuries that wristwatches truly began their march into the mainstream.

From Jewelry to Utility

Before wristwatches were embraced as functional tools, they were primarily considered as fashionable jewelry for women. As early as the 1800s, women wore small timepieces attached to bracelets, sometimes referred to as "wristlets." These pieces were ornate, adorned with gems, and lacked the mechanical precision of their pocket-watch counterparts.

Men, by contrast, considered wristwatches too dainty and impractical. They cling to their trusted pocket watches as a symbol of masculinity and prestige.

When was the first wristwatch made? The first wristwatch is generally credited to Patek Philippe, made in 1868 for Countess Koscowicz of Hungary. As mentioned above, it was designed more like a piece of jewelry than a practical timekeeping tool.

The Military Catalyst

What truly shifted the perception of wristwatches was warfare. During the late 19th century and particularly in World War I, soldiers needed to coordinate attacks and movements with split-second precision. Pulling out a pocket watch in the trenches or on horseback was not only cumbersome—it was dangerous. The solution? Modify pocket watches with leather straps and wear them on the wrist.

These “trench watches” featured luminous dials (often painted with radium), protective grilles over the glass, and robust cases. Watchmakers such as Longines, Omega, and Girard-Perregaux began producing purpose-built wristwatches for military use. The success of these watches on the battlefield helped prove their value to a skeptical public.

Mainstream Acceptance

After World War I, returning soldiers continued to wear their wristwatches, and society followed suit. What was once considered unmanly quickly became a symbol of precision, bravery, and modernity. Watchmakers noticed the cultural shift and began designing watches specifically for men—more rugged, more technical, and more fashionable.

The wristwatch boom in the early 20th century saw the introduction of purpose-driven designs: pilot watches with large, legible dials, diving watches for naval use, and elegant dress watches for the growing middle class.

Industrial Production and Standardization

By the 1920s and 1930s, wristwatches began to be mass-produced in earnest. Companies such as Rolex, Hamilton, and Elgin expanded their offerings, while movements became smaller, more precise, and more robust. Watchmaking became more standardized, and the wristwatch transitioned from an elite accessory to a practical tool for the everyday person.

The wristwatch didn’t just replace the pocket watch. It redefined how people interacted with time. No longer tucked away in a coat or waistcoat, time became immediately accessible, always within view, and increasingly woven into the rhythms of daily life. It was this accessibility that would pave the way for even more sophisticated wrist-worn innovations in the decades to come.

The Golden Age of Mechanical Watches (1920s to 1960s)

Spanning from the aftermath of World War I through to the cultural revolutions of the 1960s, this era marked the zenith of mechanical watchmaking. It was a time when craftsmanship, innovation, and style fused into what many collectors and enthusiasts regard as the finest period in horological history. The mechanical wristwatch became a symbol of status, engineering mastery, and personal expression.

Innovation and Craftsmanship Flourish

During this period, watchmakers were creating miniature mechanical marvels. Movements became more refined, smaller, and more reliable. Many of the complications we admire today—chronographs, moon phases, dual time zones—either originated or reached technical maturity in this era.

Brands such as Patek Philippe, Audemars Piguet, Vacheron Constantin, and Jaeger-LeCoultre set the standard for haute horology, producing timepieces that combined technical complexity with hand-finished artistry. Meanwhile, Rolex gained prominence for developing rugged, precision timepieces designed for real-world use, including the first waterproof Oyster case (1926) and the self-winding Perpetual rotor (1931).

Purpose-Built Designs for New Frontiers

As society advanced, so did the demand for specialized watches. This period saw the rise of tool watches—robust timepieces created for professionals working in extreme environments.

  • Diving watches such as the Rolex Submariner (1953) and Blancpain Fifty Fathoms (1953) were made for underwater explorers and military divers.

  • Pilot watches evolved with input from aviators, leading to iconic models such as the Breitling Navitimer (1952) and the IWC Mark XI.

  • Racing chronographs, such as those from Heuer and Omega, gained popularity for their ability to accurately measure elapsed time on the track.

Cultural Impact and Iconic Style

Mechanical wristwatches became more than instruments—they were fashion statements and symbols of success. Sleek dress watches from brands like Longines, Omega, and Universal Genève were worn with suits and tuxedos, while rugged field watches adorned the wrists of soldiers and outdoorsmen.

Hollywood stars and world leaders often had signature timepieces. Think Sean Connery’s Rolex Submariner as James Bond, or President Eisenhower’s Rolex Datejust. A wristwatch was now part of a person’s identity, an accessory that said as much about one’s personality as their clothes or car.

The Pinnacle Before the Fall

By the 1960s, the mechanical watch industry had reached its peak. The Swiss dominated the global market, producing both mass-market and high-end watches with a mix of precision engineering and artisanal detail. The industry had built a world-class reputation for reliability, luxury, and innovation.

But the winds of change were on the horizon. New electronic technologies were being developed that would soon disrupt everything the mechanical watch world had built over centuries.

This golden age was a celebration of what mechanical ingenuity could achieve with gears, springs, and balance wheels. It set the stage for a dramatic shift, but its legacy still lives on today in the form of vintage models revered by luxury watch collectors and in modern mechanical watches that continue to pay homage to this era of elegance and precision.

The Quartz Revolution (1970s to 1980s)

The Quartz Revolution—also called the Quartz Crisis by traditional Swiss watchmakers—was one of the most disruptive moments in horological history. At its core, it was a technological leap that replaced centuries of mechanical craftsmanship with the precision of electronic innovation. The result? A reshaped global watch industry, an affordability boom, and the democratization of timekeeping.

The Breakthrough: Timekeeping by Vibration

In 1969, Japanese watchmaker Seiko unveiled the Astron, the world’s first commercially available quartz wristwatch. Instead of using a mechanical escapement, the Astron used a quartz crystal oscillator, vibrating at 32,768 times per second when electrically stimulated. This innovation made quartz watches incredibly accurate—far more so than any mechanical movement—and drastically cheaper to produce once scaled.

Other manufacturers, particularly in Japan and the US, followed suit, leading to a boom in battery-powered watches that kept near-perfect time, required minimal maintenance, and were inexpensive compared to traditional mechanical pieces.

Crisis in Switzerland

For the Swiss watch industry—then the global epicenter of mechanical watchmaking—the rise of quartz was nothing short of catastrophic. Throughout the 1970s and early 1980s, Swiss watchmakers saw a massive decline in demand for their intricate, handcrafted mechanical timepieces. Dozens of brands folded or merged, and the workforce in the Swiss watch industry shrank dramatically.

In contrast, Japanese brands like Seiko, Citizen, and Casio surged in popularity, offering affordable and reliable quartz watches to a new generation of consumers. Quartz technology also enabled new designs, including ultra-thin profiles, digital displays (such as the Pulsar LED watch from Hamilton in 1972), alarms, calculators, and even TV and gaming watches—pushing the limits of what a wristwatch could do.

Innovation and Accessibility

The quartz era didn’t just offer precision. It brought with it a sense of fun, experimentation, and unprecedented accessibility. Watches were no longer reserved for professionals or the elite. Nearly anyone could afford a reliable timepiece, and people began collecting watches in different colors, styles, and digital formats.

Casio’s F-91W, Seiko’s multi-function chronographs, and Swatch’s playful, fashion-forward models of the 1980s helped solidify the wristwatch as a cultural staple. Swatch, in particular, was a Swiss-led comeback strategy: colorful, affordable, and quartz-powered, these watches revived Swiss watchmaking by embracing the very technology that once threatened it.

A New Watch Landscape

By the end of the 1980s, quartz watches had taken over the global market, making up the majority of watch sales. The mechanical watch, once the pinnacle of precision and luxury, now occupied a niche market, appreciated more for artistry and tradition than for practicality.

However, rather than disappear, mechanical watches began a slow but meaningful resurgence—as luxury items, as collectibles, and as symbols of timeless craftsmanship in an increasingly digital world.

The Quartz Revolution reshaped the industry by challenging old traditions and forcing innovation. It introduced the world to accurate, affordable timekeeping and sparked a new era of watch design and consumer behavior. While it nearly brought down the traditional watchmaking establishment, it also laid the foundation for the modern coexistence of analog soul and digital precision.

The Luxury Mechanical Revival (1990s to 2000s)

Following the disruption caused by the Quartz Revolution, many predicted the slow extinction of mechanical watches. However, the 1990s and 2000s witnessed a remarkable revival, one fueled by a shift in perception, growing appreciation for traditional craftsmanship, and the strategic repositioning of mechanical watches as luxury lifestyle icons rather than utilitarian tools.

A Shift in Values: From Utility to Artistry

By the early 1990s, watches were no longer essential for keeping time. Smartphones and digital clocks have taken over that function. But rather than fade into obsolescence, mechanical watches began to flourish in a new way. Enthusiasts and collectors started viewing them not as outdated relics but as collectibles, much like art pieces.

Luxury watchmakers seized the moment. They leaned into their legacies, celebrating years of tradition, craftsmanship, and prestige. The narrative shifted from “accuracy and affordability” to heritage, exclusivity, and mechanical genius.

The Return of Iconic Brands and Timepieces

Many historic Swiss brands were revitalized or restructured during this time:

  • Patek Philippe highlighted its longstanding independence and commitment to hand-finished excellence.

  • Rolex cemented its identity as a status symbol with classics such as the Submariner, Daytona, and Datejust.

  • Omega reinvented itself with high-profile marketing partnerships and reintroduced heritage models such as the Speedmaster and Seamaster.

  • Audemars Piguet’s Royal Oak, once seen as unconventional, became one of the most coveted timepieces of the era.

  • Panerai, once a supplier of military dive watches, was rebranded as a luxury brand and saw massive success with its bold, oversized designs.

This period also saw the rise of independent watchmakers such as Franck Muller, Richard Mille, F.P. Journe, and MB&F, who pushed the boundaries of mechanical watch design with experimental aesthetics, complicated movements, and ultra-limited editions.

Complications and Haute Horlogerie

Watch collectors became more educated and curious about what was inside the case. Complications became a major selling point. Tourbillons, perpetual calendars, split-second chronographs, and minute repeaters became badges of sophistication and horological prestige.

This era also saw the growth of watch fairs such as Baselworld and SIHH (Salon International de la Haute Horlogerie), where new models and breakthroughs were revealed with the grandeur of fashion runways. Brands were selling dreams, legacy, and lifestyle.

Celebrity Influence and Pop Culture

Luxury watches became firmly embedded in pop culture, endorsed by celebrities, athletes, and global icons. Movie stars wore vintage Rolexes on screen and off. Rappers and moguls flashed iced-out APs and diamond-studded Cartiers. Even Formula 1 drivers and astronauts were associated with specific models, tying watches to success, adventure, and status.

Collectors started to treat watches like fine art. Some pieces became investment assets, fetching huge sums at auctions.

Smartwatches and Digital Integration (2010s to Present)

Apple watch SE 2

As we moved into the 2010s, a new wave of technology revolutionized the wristwatch once again—this time with smartwatches. These wrist-worn devices were built to sync with our digital lives. Health tracking, messaging, music control, and mobile payments became standard features, shifting the perception of a watch from a timekeeping instrument to a wearable tech companion.

The Apple Watch and the Smartwatch Boom

When Apple introduced the Apple Watch in 2015, it wasn't the first smartwatch on the market. However, it was the one that changed everything. It combined fitness, communication, and smartphone integration into a sleek, fashionable package. Seamlessly syncing with iPhones and offering everything from heart rate monitoring to GPS and contactless payments, the Apple Watch quickly dominated the market.

Other tech giants followed suit. Samsung, Garmin, Fitbit, and Google (via Wear OS) released their own versions, each catering to slightly different audiences. For the first time, tech companies—not traditional watchmakers—were leading the innovation charge in the wristwatch world.

Health, Fitness, and Lifestyle Integration

Modern smartwatches' deep integration into health and fitness is a defining feature. Step counters evolved into complex biometric trackers that monitor sleep, blood oxygen levels, ECGs, and even stress. During the COVID-19 pandemic, these features became especially relevant, as people began using wearable tech to monitor their well-being more closely than ever.

Smartwatches also streamlined daily tasks: answering calls, reading messages, controlling smart home devices, and navigating without pulling out a phone. They became central hubs for digital lifestyles, especially as more people embraced a tech-first lifestyle.

Traditional Brands Enter the Smartwatch Space

Not wanting to be left behind, traditional watchmakers began exploring digital integration themselves. Brands such as TAG Heuer, Montblanc, Fossil, and Hublot launched luxury smartwatches that merged classic design elements with modern tech. These pieces retained the form factor of traditional watches but housed touchscreens and connectivity inside.

Hybrid watches also gained traction. These are watches that looked analog but had hidden digital features, like activity tracking or Bluetooth notifications. These allowed users to enjoy mechanical styling while dipping a toe into the digital experience.

Smartwatch vs Mechanical: Coexistence, Not Conflict

Rather than completely displacing mechanical watches, smartwatches simply carved out a new category. Many people today own both—a mechanical timepiece for special occasions and a smartwatch for everyday use, workouts, or travel.

This duality has helped define the modern era of watch wear: form and function no longer have to be mutually exclusive. People can enjoy the emotional and aesthetic appeal of a mechanical watch, while also appreciating the utility and convenience of a smartwatch.

Future of Watches

The timeline of watches is never ending. The future of watches promises a fascinating blend of innovation, nostalgia, and personalization. Smartwatches will continue to evolve into even more powerful health and lifestyle tools—capable of monitoring new biometrics, syncing seamlessly with AI, and adapting intuitively to our daily routines. New materials such as graphene, solar-charging advancements, and flexible displays may further redefine what a watch can physically be.

While the future is undoubtedly digital in many ways, there’s no sign that traditional timepieces are fading away. In fact, the appreciation for mechanical craftsmanship appears stronger than ever. Brands are investing in in-house movements, unique complications, and sustainable manufacturing. Collectors are growing younger, more diverse, and more informed, drawn not just to the prestige of a brand, but to the artistry and emotion behind each watch. The mechanical watch will likely remain a cherished heirloom and a mark of personal identity.

The future of watches isn’t leaning in one direction or winning over another—it’s about coexistence and evolution. As technology and craftsmanship continue to merge, the wristwatch will remain a powerful symbol of who we are, how we live, and the stories we choose to wear.

 

Previous
Swiss Watchmakers: Artists of Fine Horology
Next
Elevate Your Style With a New Class of Status Watches

Related Articles

TAG Heuer Monaco

Our Recommended Luxury Designer Watches

Rolex Oyster Perpetual Datejust

Best Sports Watch for Your Active Lifestyle

an ultrasonic cleaner with jewelry, eyeglasses, luxury watch

How Ultrasonic Cleaning Works

various Omega Seamaster watches

Omega Seamaster History: A Dive into Time

Categories

  • Sell/Trade
  • Source a Watch
  • Watch Consignment
  • Repair & Restoration
  • FAQs
  • About Us
  • Blog (0)
  • Contact Us

Jestik Collection

Where every tick and tock counts!

9350 Wilshire Blvd
Suite 203-K15
Beverly Hills, CA 90212

(310) 363-0481 sales@jestikcollection.com

Quick Links

  • Sell/Trade
  • Source a Watch
  • Watch Consignment
  • Repair & Restoration
  • FAQs
  • About Us
  • Blog
  • Contact Us

Store Policies

  • Satisfaction Guarantee
  • Warranty
  • Return Policy
  • Shipping
  • Terms of Use
  • Privacy Policy

Sign Up!

Never miss a new blog post! Subscribe for the latest articles, luxury watch insights, and exclusive offers.

© Jestik Collection 2025
Payment options:

    Jestik Collection specializes in the sale of premium pre-owned Swiss watches. Please note that we are not an authorized dealer for Rolex, Audemars Piguet, Cartier, Omega, Panerai, Patek Philippe, Richard Mille, Vacheron Constantin, or any other watch or jewelry brands. All mentioned brands retain their respective trademark rights and maintain no affiliation with Jestik Collection. Any warranties provided on our products are exclusively offered by Jestik Collection and not by the original manufacturers. It is important to understand that the original manufacturer's warranty may not apply to watches purchased through Jestik Collection. Furthermore, this site, including its owners, operators, and developers, is neither affiliated with nor endorsed by any watch or jewelry brand or their subsidiaries.

    Cart 0

    Confirm your age

    Are you 18 years old or older?

    Come back when you're older

    Sorry, the content of this store can't be seen by a younger audience. Come back when you're older.

    This website uses cookies to ensure you get the best experience on our website. Learn more

    Shopping Cart

    Your cart is currently empty.
    Add note for seller
    Estimate shipping rates
    Add a discount code
    Subtotal $0.00
    View Cart