Rolex is a global symbol of prestige, precision, and timeless design. Every year, collectors and enthusiasts eagerly follow which models dominate the market, not only for their style but also for their investment potential. In 2025, Rolex continues to lead the world of horology with iconic designs and innovative updates that keep fans coming back for more.
With so many types of Rolex watches available — from sporty tool watches to elegant dress pieces — narrowing down the most popular models can be a challenge.
In this article, we’ll highlight the top 10 most popular Rolex models in 2025, breaking down what makes each one special. This guide will help you discover which Rolex watches are commanding the most attention this year.
Why is Rolex So Popular
Rolex’s popularity is the result of a unique blend of craftsmanship, prestige, innovation, and status. Since its founding in 1905, Rolex has built a solid reputation for producing highly reliable and precise luxury watches. Not only are they worn in boardrooms, but they're also worn during deep-sea dives or atop the highest mountains. Rolex watches are engineered to perform under extreme conditions.
Beyond technical excellence, Rolex is a symbol of success. The brand’s timeless designs, consistent marketing, and strong resale value make it a powerful status symbol across generations. High-profile endorsements, pop culture appearances, and strategic scarcity (think long waitlists for certain models) only add to the allure.
Rolex is an icon indeed.
Most Popular Rolex Models
Here are the top 10 most popular Rolex models in 2025:
1. Rolex Submariner (Ref. 124060)
Considered as one of best looking Rolex watches, the Submariner remains an iconic dive watch because of its timeless design and robust performance. Its enduring popularity stems from its versatility, making it suitable for both underwater adventures and formal occasions.
Technical Specifications:
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Case Size: 41mm
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Material: Oystersteel
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Movement: Caliber 3230
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Power Reserve: Approximately 70 hours
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Water Resistance: 300 meters (1,000 feet)
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Bezel: Unidirectional rotatable 60-minute graduated bezel with Cerachrom insert
Key Features:
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Enhanced movement with Rolex’s Chronergy escapement for improved efficiency
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Slightly larger case and bracelet for a modern fit
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Slimmer lugs reminiscent of vintage models
Pricing:
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Brand New: Approximately $8,100 USD
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Pre-Owned: Ranges from $9,000 to $11,000 USD, depending on condition and provenance
2. Rolex Cosmograph Daytona (Ref. 116508)
The Rolex Daytona is synonymous with high-performance motorsports. Its association with racing legends and its sleek design contribute to its status as a coveted timepiece.
Technical Specifications:
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Case Size: 40mm
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Material: 18 ct yellow gold Rolex colors
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Movement: Caliber 4130
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Power Reserve: Approximately 72 hours
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Water Resistance: 100 meters (330 feet)
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Bezel: Engraved tachymetric scale
Key Features:
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Chronograph functionality with precision timing
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Highly legible dial with contrasting sub-dials
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Strong association with motorsport heritage
Pricing:
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Brand New: Approximately $59,500 USD
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Pre-Owned: Ranges from $65,000 to $75,000 USD, depending on condition and rarity
3. Rolex GMT-Master II (Ref. 126710BLRO "Pepsi")
The GMT-Master II "Pepsi" is renowned for its dual-time zone functionality and distinctive red and blue bezel. Its popularity is bolstered by its practicality for travelers and its iconic design.
Technical Specifications:
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Case Size: 40mm
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Material: Oystersteel
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Movement: Caliber 3285
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Power Reserve: Approximately 70 hours
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Water Resistance: 100 meters (330 feet)
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Bezel: Bidirectional rotatable 24-hour graduated bezel with Cerachrom insert
Key Features:
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Ability to track multiple time zones simultaneously
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Iconic "Pepsi" bezel for quick day/night distinction
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Robust movement with enhanced precision and reliability
Pricing:
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Brand New: Approximately $10,700 USD
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Pre-Owned: Ranges from $14,000 to $18,000 USD
4. Rolex Datejust 41 (Ref. 126334)
The Datejust 41 is a classic Rolex model that seamlessly blends elegance and functionality. Its timeless design and date feature make it a versatile choice for everyday wear.
Technical Specifications:
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Case Size: 41mm
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Material: Rolex colors Oystersteel and white gold
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Movement: Caliber 3235
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Power Reserve: Approximately 70 hours
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Water Resistance: 100 meters (330 feet)
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Bezel: Fluted bezel in white gold
Key Features:
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Date display with Cyclops lens for easy reading
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Jubilee bracelet for enhanced comfort
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Versatile design suitable for various occasions
Pricing:
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Brand New: Approximately $9,650 USD
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Pre-Owned: Ranges from $10,000 to $12,000 USD
5. Rolex Explorer (Ref. 124270)
The Explorer is designed for adventurers and is celebrated for its simplicity and durability. Its clean design and robust construction make it a favorite among those seeking a reliable timepiece.
Technical Specifications:
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Case Size: 36mm
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Material: Oystersteel
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Movement: Caliber 3230
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Power Reserve: Approximately 70 hours
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Water Resistance: 100 meters (330 feet)
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Bezel: Smooth bezel
Key Features:
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Highly legible black dial with characteristic 3, 6, and 9 numerals
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Robust Oyster case for durability
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Precision movement with enhanced shock resistance
Pricing:
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Brand New: Approximately $7,200 USD
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Pre-Owned: Ranges from $7,500 to $9,000 USD, depending on condition and age
6. Rolex Day-Date 40 (Ref. 228238)
Often referred to as the "President's Watch," the Day-Date 40 is synonymous with prestige and leadership. Crafted exclusively in precious metals, its association with influential figures and timeless design contributes to its enduring popularity.
Technical Specifications:
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Case Size: 40mm
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Material: 18 ct yellow gold
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Movement: Caliber 3255
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Power Reserve: Approximately 70 hours
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Water Resistance: 100 meters (330 feet)
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Bezel: Fluted
Key Features:
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Day display spelled out in full at 12 o'clock
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Date display at 3 o'clock with Cyclops lens
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President bracelet for enhanced comfort
Pricing:
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Brand New: Approximately $57,995 USD
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Pre-Owned: Ranges from $38,900 to $61,995 USD, depending on condition and configuration
7. Rolex Yacht-Master 40 (Ref. 126622)
The Yacht-Master 40 combines luxury and sportiness, making it a favorite among sailing enthusiasts and watch collectors. Its distinctive design and premium materials contribute to its appeal.
Technical Specifications:
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Case Size: 40mm
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Material: Oystersteel and platinum
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Movement: Caliber 3235
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Power Reserve: Approximately 70 hours
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Water Resistance: 100 meters (330 feet)
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Bezel: Bidirectional rotatable 60-minute graduated bezel in platinum
Key Features:
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Distinctive platinum bezel for a luxurious touch
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Highly legible Chromalight display with long-lasting blue luminescence
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Oysterflex bracelet for enhanced comfort and durability
Pricing:
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Brand New: Approximately $12,300 USD
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Pre-Owned: Ranges from $12,492 to $19,000 USD
8. Rolex Sea-Dweller (Ref. 126600)
Designed for deep-sea exploration, the Sea-Dweller is a professional diver's watch known for its impressive water resistance and robust construction. Its technical capabilities make it a standout among diving watches.
Technical Specifications:
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Case Size: 43mm
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Material: Oystersteel
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Movement: Caliber 3235
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Power Reserve: Approximately 70 hours
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Water Resistance: 1,220 meters (4,000 feet)
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Bezel: Unidirectional rotatable 60-minute graduated bezel with Cerachrom insert
Key Features:
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Helium escape valve for professional deep-sea diving
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Chromalight display for enhanced visibility in dark environments
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Robust Oyster case for exceptional pressure resistance
Pricing:
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Brand New: Approximately $12,950 USD
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Pre-Owned: Ranges from $13,500 to $15,000 USD
9. Rolex Milgauss (Ref. 116400GV)
The Milgauss is renowned for its resistance to magnetic fields. Its unique design elements and technical features contribute to its distinctive character.
Technical Specifications:
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Case Size: 40mm
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Material: Oystersteel
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Movement: Caliber 3131
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Power Reserve: Approximately 48 hours
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Water Resistance: 100 meters (330 feet)
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Bezel: Smooth
Key Features:
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Resistance to magnetic fields up to 1,000 gauss
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Green-tinted sapphire crystal unique to the Milgauss
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Distinctive lightning-bolt-shaped seconds hand
Pricing:
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Brand New: Approximately $9,150 USD (prior to discontinuation in 2023)
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Pre-Owned: Ranges from $8,000 to $14,000 USD
10. Rolex Sky-Dweller (Ref. 326934)
The Sky-Dweller is a sophisticated timepiece designed for global travelers. Its combination of dual time zone display and annual calendar makes it one of Rolex's most complex and functional watches.
Technical Specifications:
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Case Size: 42mm
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Material: Oystersteel and white gold
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Movement: Caliber 9001
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Power Reserve: Approximately 72 hours
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Water Resistance: 100 meters (330 feet)
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Bezel: Fluted, rotatable Ring Command bezel
Key Features:
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Dual time zone display with off-center 24-hour disc
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Annual calendar with month display via 12 apertures around the dial
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Ring Command bezel for easy setting of functions
Pricing:
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Brand New: Approximately $15,650 USD
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Pre-Owned: Ranges from $16,000 to $20,000 USD
Tips in Choosing the Best Rolex Model for You
Here are some key tips to help you find the right Rolex.
1. Are you buying a Rolex for daily wear, investment, special occasions, or as a status symbol?
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Daily wear: Consider robust, versatile models such as the Rolex Explorer or Oyster Perpetual.
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Investment: Look at models with historically high resale values like the Submariner, Daytona, or GMT-Master II.
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Luxury statement: Go for gold or gem-set models like the Day-Date or Sky-Dweller.
2. Consider your lifestyle. Your profession, hobbies, and environment matter.
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Active lifestyle or travel: The GMT-Master II or Explorer II with dual time zones and durability are great choices.
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Water activities: A Submariner or Sea-Dweller offers serious water resistance and rugged design.
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Formal settings: A Datejust or Day-Date with elegant design fits well under a cuff and complements suits.
3. Wrist size and personal preference should guide your case diameter.
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Smaller wrists: 36mm models like the Datejust 36 or Oyster Perpetual 36 may fit more comfortably.
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Medium to large wrists: 40–42mm models like the Submariner, Sky-Dweller, or Daytona often work best.
4. Rolex watches come in steel, Rolesor, and solid gold or platinum.
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Stainless steel (Oystersteel): Durable and understated. Ideal for daily wear
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Rolesor (steel + gold): A touch of luxury without being overly flashy
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Solid gold or platinum: Premium feel, heavy on the wrist, and a bold style statement.
5. Pick the dial and bezel that reflects you.
There’s a wide variety of dial colors, patterns, and bezels.
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Classic: Black, white, or silver dials are timeless and versatile
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Unique: Blue, green, or gem-set dials stand out and make a statement
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Bezels: Fluted is classic; ceramic is modern and scratch-resistant; smooth is clean and elegant.
6. Set a budget — and stick to it.
Rolex watches range from around $6,000 to over $100,000.
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Don’t overspend chasing hype; there are great models across all price points.
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Consider pre-owned for value and access to discontinued or hard-to-find references.
7. Try it on before you decide.
Wrist presence, weight, and comfort can’t be judged online alone. Visit a Rolex boutique or authorized dealer if possible.
8. Think long-term.
Buy a model that you’ll still love years from now. A Rolex is meant to last generations — classic styles rarely go out of fashion.
Conclusion
Rolex continues to dominate the luxury watch world in 2025, with models that blend heritage, innovation, and unmistakable style. From the professional-grade functionality of the Submariner and GMT-Master II to the refined elegance of the Day-Date and Datejust, the most popular Rolex watches of the year speak volumes about the brand’s versatility and lasting appeal. Each model offers something unique — whether it's precision engineering, a signature design, or an iconic status recognized across the globe.
